Soleply Will increase its Retailer Common Order Worth with Shopify POS Go (2023)

Dustin Billow and Thomas Yoder have been sneakerheads for so long as they will keep in mind. In 2021, they determined to show their ardour right into a enterprise and based Soleply, a consignment retailer specializing in high-end, limited-edition sneakers and attire. 

Since then, Soleply has opened 4 retailer areas in malls throughout Pennsylvania and New Jersey, and has cemented itself as a go-to spot the place sneakerheads should buy coveted, hard-to-find sneakers.

As Soleply’s buyer base grew, bottlenecks turned all too widespread on the shops’ checkout counters. To fight this irritating expertise, Dustin and Thomas geared up workers with POS Go, Shopify’s fully-integrated cellular level of sale system. 

Since adopting Shopify POS Go, Soleply has been in a position to: 

• Serve prospects from wherever within the retailer
• Cross promote complimentary merchandise with ease 
• Enhance its shops’ common order worth

Problem: Bottlenecks on the entrance register 

Whereas checkout counter strains are an indication of success, they make for a poor expertise for purchasers and workers. With only a single stationary checkout counter at every retailer, Soleply turned intimately accustomed to this problem as enterprise boomed. At any given second, there might be a mixture of folks lining as much as consign, purchase, or commerce sneakers, leading to lengthy wait occasions and a sluggish checkout course of.

For workers, bottlenecks turned a supply of stress and lowered effectivity. For purchasers, lengthy strains and congested checkout counters deterred purchases, trades, and consignments. 

“You might have folks piling up ready, ready to get checked out,” Dustin says. “Not solely do you may have a line of individuals in entrance of the counter, however behind the counter you even have all of the merchandise stacked up that they’re ready to purchase. It may really feel like ’Oh my God, everybody’s on prime of me and so they’re all ready.”

We wanted POS {hardware} that allow us serve prospects, search for product availability, and settle for funds with out having to be on the checkout counter.

Answer: Serving prospects wherever within the retailer with POS Go

To make sure prospects have been served effectively and checkout was fast, Soleply selected to improve its point-of-sale {hardware} to POS Go, Shopify’s new handheld POS terminal. 

“Bruce Lee mentioned, ‘Be like water,’” Dustin says. “With POS Go, we are able to try this. We’re in a position to serve prospects all through your entire retailer, as a substitute of simply the checkout space. It actually permits us to open up the shop and alter the retail expertise. Somebody can examine prospects out towards the entrance of the shop, and whereas they’re testing that particular person, they will additionally guarantee that they’re greeting the brand new buyer who’s strolling within the door. With POS Go, you are able to do extra with much less workers and be extra environment friendly general.”

As a substitute of getting to obtain a POS app on their private smartphones to allow cellular checkout, Soleply’s staff have all the things they should serve prospects in a single skilled handheld system. Outfitted with POS Go as their work software, gross sales associates can get extra completed and are sending a message to prospects that they’re prepared to assist. 

“Permitting the entire associates to have a POS Go, and never should have logins on their private cellphone, allows our workers to return to work, put their system away, and be solely targeted on the shopper,” Dustin says. “When you may have POS Go, you don’t should be taking a look at stuff in your cellphone.”

With all the data they want at their fingertips, workers can help prospects while not having to run again to the checkout counter to search for inventory or scan an merchandise. And with an all-day battery, staff don’t have to fret about POS Go working out of juice. “The all-day battery life is extraordinarily vital, as a result of we’re open from 10 am to 9 pm each single day,” Dustin says.

POS Go’s long-lasting battery has additionally made it simpler for Soleply’s workers to attach with prospects. “We inform our group to construct private relationships with prospects: be sure to know their identify, what measurement they put on, what they like—get to know that particular person,” Dustin says. “POS Go permits them to keep up that relationship on a one-on-one stage, with out having to go them to a different workers and with out having to depart a sure space in order that they will guarantee that they greet the following particular person as they’re serving to one other buyer.” 

POS Go permits us to be with prospects and serve them with out having to return to the checkout counter. Its flexibility actually helped enhance our retailer circulate.

Outcomes: A guided buying expertise and better order values 

Thomas says he’s already seen a return on Soleply’s funding into POS Go. “We’ve positively far exceeded the price of POS Go when it comes to its worth that we’ve gotten again,” he says.

The portability of POS Go has allowed Soleply’s workers to stroll with consumers as they browse. As a result of workers are now not tethered to the checkout counter, and have product data at their fingertips, upselling premium sneakers and cross-selling complementary merchandise has turn into simpler.

“Workers can navigate prospects into the shop and cross promote merchandise that aren’t simply within the checkout register space. POS Go permits the sale location to be extra cellular,” Dustin says. In consequence, Soleply’s prospects are spending extra. “Only in the near past, our common cart worth went up and our models per transaction as effectively. There’s positively been an uptick within the final couple months in comparison with earlier than we had POS Go.” 

With POS Go, workers can examine stock availability throughout every of Soleply’s 4 shops. In the event that they don’t have stock readily available but it surely’s obtainable at one other location, they will shut the sale on the spot and ship the merchandise to the shopper’s residence.

“We use ship-to-home fulfillment on a regular basis. Our areas are laid out by measurement. Each wall has a measurement part and folks will store of their measurement part. If prospects see one thing else they like in a unique measurement part, they all the time ask if we have now it of their measurement, and it’s good to have the ability to say, ‘Oh yeah, we have now that.’ We are able to ship that proper to them,” Thomas says.

And whether or not a buyer walks out of a Soleply retailer with sneakers in hand or will get them shipped residence, workers can relaxation straightforward understanding they’ll get credit score for the sale. “They’re all on fee, so the extra gross sales our workers could make, the higher for them and for everyone concerned. Shopify POS attributes their identify and retailer location to the sale, in order that they get credit score for each sale they make,” Dustin says.

POS Go is a good match for our enterprise mannequin. We are able to serve prospects wherever they're, promote our inventory wherever it's, and settle for any cost methodology they like. It’s added a lot polish to our buyer expertise.

Wanting forward: Constructing a sneaker empire

With POS Go in workers’s arms, Soleply can develop in new methods. One avenue for progress is lastly having the ability to promote at commerce exhibits, relatively than attending simply to supply new stock.

Dustin explains that with POS Go, “you don’t should deliver an enormous POS system—you don’t even should deliver a complete iPad to a commerce present. There’s extra desk area for me to place merchandise out and now I can try anyone. If I didn’t even wish to have a desk, I may put all the things in a backpack and carry across the one or two objects I’m promoting, and examine you out proper on my POS Go. It frees you up to take action many issues.”

Progress doesn’t finish there for Soleply. Backed by improved effectivity and helpful administration options like staff roles and permissions, Soleply plans to develop its retail empire and open six extra shops by the tip of 2023. 

“Now we have 4 shops presently, and we have now three extra opening within the subsequent three months,” Dustin says. “Then there’s one we’re about to signal for. So by the tip of the yr, we’ll have eight shops.”