The Inspiration Firm Scales to 50+ Shops with Shopify POS (2023)

The Inspiration Company is a jewellery model that’s on a mission to encourage individuals internationally. The model began in 2017 as an thought shared between Doug and Ashley Waldbueser, who have been making an attempt to keep up a optimistic perspective via tough instances. 

They created inspirational message bracelets to assist remind them to remain optimistic day by day. The bracelets proved massively widespread and are actually bought in over 50 shops throughout america, in addition to through the model's Shopify web site, which fulfills orders world wide.

The founders knew that with a view to really scale and join with clients, The Inspiration Firm needed to promote throughout a number of channels and that in-person promoting could be pivotal for immersing buyers in its model story. Since transferring from Sq. to Shopify POS, The Inspiration Firm has loved: 

• Operating 50+ shops throughout the US utilizing one platform
• Incomes 80% of its $14M+ income from in-person promoting in 2022 
• Managing over 450 employees with ease

Problem: Effectively managing over 50 bodily shops throughout the US

The Inspiration Firm was promoting at pop-ups, in its shops, and on-line, and rising at a fast tempo. With gross sales coming through a number of gross sales channels and 1000's of product variants to handle, retaining observe of stock turned a big problem. 

Initially, the model used Wix for ecommerce and Sq. POS for in-person promoting, however discovered that it was not straightforward to attach the 2 techniques collectively. Consequently, managing stock because it was obtained and bought on-line or through its shops turned a significant hurdle.

Because the model grew, groups discovered themselves spending extra time working round cumbersome operational inefficiencies. To streamline its workflows, the model determined to consolidate its tech stack and run every little thing from Shopify.

There have been quite a lot of roadblocks with our earlier setup. Merely including capabilities like stock monitoring or rewards have been tough and concerned third-party help, which was tremendous costly. We wished our POS system and ecommerce platform to work higher collectively.

Resolution: Utilizing Shopify as a single system to supervise all operations

Since migrating from Wix to Shopify Plus for ecommerce, and switching from Sq. to Shopify POS for in-person promoting, The Inspiration Firm can now handle its stock from one unified again workplace. 

They'll shortly switch merchandise between shops and proactively replenish stock earlier than operating out of inventory. Shopify’s reviews give a transparent view of which merchandise are hottest at every retailer location, which makes forecasting demand and restocking simpler and more economical. 

The Inspiration Firm additionally began utilizing POS Go, Shopify’s handheld POS terminal that permits its employees to serve clients and settle for funds anyplace on the gross sales flooring. Its built-in bar code scanner and card reader make the checkout expertise really feel frictionless for purchasers and employees, who now not have to juggle an iPad and Bluetooth card reader to shut gross sales.  

With over 450 employees, The Inspiration Firm appreciates utilizing Shopify’s roles and permissions to handle its employees in bulk. Retailer Managers can observe employees efficiency—the variety of gross sales they closed, common order worth, items per transaction, and extra—from Shopify POS’ employees reviews. 

Having one system to handle our stock and employees is a large profit for our model. Shopify POS may be very easy to make use of and POS Go a recreation changer. It’s very easy to make use of and streamlines our retailer expertise for employees and buyers.

Outcomes: Launching new shops quicker than ever earlier than 

The Inspiration Firm has discovered a novel mix of multi-channel promoting that works for its model and has supported its development internationally. Clients have the liberty to decide on how they store, and may open new shops quicker than ever. 

Since transferring to Shopify and getting funding with Shopify Capital to gasoline its development, the model noticed greater than a 700% improve in gross sales and generated over $14 million in gross sales in 2022. 

So, what’s subsequent for The Inspiration Firm? With opening new places made really easy, the model might be opening as many as 80 pop-ups throughout america in 2023 to check market viability in 2024. 

With Shopify as a associate, the model can develop with confidence figuring out its tech stack can deal with something that comes its method. “Having certainty is one thing uncommon for a brand new enterprise,” Doug explains. “For us, Shopify was a certainty: one thing that we all know works to help our development. That’s an enormous profit.”

Including a degree of sale location is straightforward with Shopify: simply make stock accessible on the new location and also you’re able to go. There’s no restrict to the variety of places we will open with Shopify POS—whether or not everlasting or pop-up.