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- Initiative with retailer’s long-term charity associate, Breast Most cancers Now, will see steerage on the indicators and signs of breast most cancers in additional than 2,000 M&S becoming rooms throughout the UK
- Thought got here from 15 colleague submissions by way of M&S’ CEO suggestion scheme
- Roll-out coincides with M&S’ new marketing campaign – ‘Love your boobs. It begins with a bra match’ – which celebrates boobs of all shapes, sizes and life levels
- M&S’ 2000 skilled Bra Fitters match greater than 900,000 clients yearly – the equal of 17,000 clients every week
[Thursday 23rd February 2023] This month, M&S is rolling out signage to greater than 1,500 becoming rooms with steerage on the indicators and signs of breast most cancers to lift consciousness amongst its 22 million Clothes & Dwelling clients.
Because the UK’s largest bra retailer – final yr M&S bought 21 million bras – the signage will probably be seen by thousands and thousands of individuals yearly and located in each cubicle within the ladies’s and lingerie becoming rooms at 110 shops throughout the UK.
Every week M&S’ 2,000 skilled Bra Fitters match greater than 17,000 clients – the equal of circa 900,000 clients yearly.
The retailer has been in a partnership with Breast Most cancers Now (by way of its heritage charity Breakthrough Breast Most cancers) since 2001, and the signage will embody the charity’s brand and a QR code which clients can scan to take them to Breast Most cancers Now’s web site to seek out out extra.
The transfer is designed to help early detection and encourage extra individuals to repeatedly contact, look and verify their breasts. Breast most cancers is the most typical most cancers within the UK, accounting for 3 in 20 (15%) of all most cancers instances in females and males mixed. Round 55,000 persons are recognized with breast most cancers yearly within the UK, nonetheless the earlier the illness is recognized, the higher the probabilities of therapy being profitable.
The signage has additionally been rolled out throughout M&S’ colleague altering rooms.
The concept originated from 15 M&S colleagues, together with Savanna Binyon, who submitted it to M&S’ colleague suggestion scheme – Straight to Stuart – which launched in Might final yr. The scheme encourages colleagues to share concepts and views with the CEO of M&S, Stuart Machin, straight by way of Microsoft Groups.
Savanna Binyon, Educated Bra Fitter and Part Supervisor for Lingerie at M&S within the Rock Purchasing Centre Bury, stated: “At M&S we get the chance to satisfy so many unbelievable ladies and thru our Bra Match service assist them really feel extra assured about their boobs, so I’m actually happy that M&S is placing this concept into motion. I urged it after realising that so a lot of my pals didn’t know easy methods to verify their boobs for indicators of breast most cancers. I assumed the signage may assist our clients – and colleagues – by encouraging them to the touch, look, verify, and converse to their GP if one thing doesn’t really feel or look fairly proper.”
Alongside its efforts to lift consciousness, in over 20 years, M&S has raised £33 million for Breast Most cancers Now by way of gross sales of post-surgery bras, swimwear and extra, and thru 900,000 clients* selecting Breast Most cancers Now as their chosen Sparks charity.
Baroness Delyth Morgan, Chief Govt at Breast Most cancers Now, stated: “We’re delighted to be constructing on our partnership with M&S by elevating very important consciousness of breast most cancers indicators and signs with individuals in M&S altering rooms throughout the nation. Presently, 1 in 7 ladies within the UK will obtain the devastating information they've breast most cancers – with this set to extend to 1 in 6 by 2050, it’s extra essential than ever that folks know the indicators and signs of the illness.
“We all know that the earlier breast most cancers is recognized, the higher the probabilities of therapy being profitable, making it very important that folks get to know their ‘regular’, together with the indicators and signs of breast most cancers, and to get any new or uncommon adjustments checked out by their GP as quickly as attainable.
“By arming thousands and thousands of individuals throughout the UK with this well being data, we’ll assist guarantee extra individuals who have breast most cancers get recognized sooner, so that they have a greater probability of therapy being profitable. An enormous thanks to all of the M&S colleagues who submitted this concept to Stuart and to M&S for launching this very important marketing campaign.”
About M&S’ new BraFit™ marketing campaign
The marketing campaign calls on the nation to present their boobs some love, care and a spotlight – beginning with the retailer’s much-loved and long-standing BraFit™ service. Main with the strapline, ‘Love your Boobs, it begins with a bra match’ – the marketing campaign celebrates our bodies of all shapes, sizes and life levels – reaffirming M&S’ experience in lingerie and as an inclusive retailer that caters for each want.
Regardless of breasts altering form and measurement all through a lifetime, analysis by M&S discovered that over a 3rd of girls (35%) have by no means had a bra match, two fifths (38%) are not sure if, or know whether or not, they're sporting the fitting bra measurement and amongst people who have had a bra match, practically one third haven’t been fitted within the final 5 years (30%)*. By means of the marketing campaign M&S hopes to normalise the British boob and assist ladies really feel extra assured, beginning by reserving a free BraFit™ appointment with one of many retailer’s 2,000 Bra Match consultants who, between them, match greater than 900,000 clients yearly.
About Breast Most cancers Now
Breast Most cancers Now could be the UK’s first complete breast most cancers charity, combining world-class analysis and life-changing assist. Breast Most cancers Now’s ambition is that, by 2050, everybody who develops breast most cancers will reside and be supported to reside properly.
Breast Most cancers Now, the analysis and assist charity, launched in October 2019, created by the merger of specialist assist and knowledge charity Breast Most cancers Care and main analysis charity Breast Most cancers Now.
For extra data, please go to breastcancernow.org. Anybody searching for assist or data can name the free Helpline on 0808 800 6000 to talk to an skilled nurse.
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